About Us
Theodyx is a media, software, and technology
company for the digital economy.
Why we exist
Software can now make media quickly and cheaply. What it can't do is live a life and have something to say about it. Taste, humor, timing, and the reason something catches on still come from people.As media gets cheaper to produce, we think work made by an actual person gets more valuable, not less. Our job is to represent those people and make sure the work pays them.
What we do
Six practices, one firm.
Representation — we manage creators' careers.
Brand Partnerships — we match creators with brands and negotiate the deals.
Rights & Licensing — we control where a creator's work, likeness, and voice can be used, and for how long.
Campaign Management — we run campaigns from brief to delivery.
Payments — we move the money and show the math.
Audience Intelligence — we measure what an audience responds to.
They work as one team, not six departments. Whoever signs a creator can see the deal, the contract, the payout, and the results in the same place.
umbraOS
umbraOS is our creator-data platform. It's how six practices stay on the same page.
Agreements are authenticated, so every permission is on record.
Payouts are transparent. A creator can see what a partnership pays and when.
Performance data sits in one place, so every practice reads the same numbers.
