Build with the people your audience already trusts.
Our partners
The ecosystem we build on.
Theodyx composes an ecosystem rather than maintaining a logo wall. The value we offer depends on plugging cleanly into the platforms, technologies and agencies that creator work actually runs on, and on holding each of them to the same standard we hold ourselves.
Platforms
We work natively inside the advertising and creator-marketplace surfaces our clients actually buy, across social, video, professional and commerce channels. Every one of them is treated as a live area: when a platform changes its rules, its governance or its algorithm, our process changes with it rather than after it.
Infrastructure
Our own platform runs on enterprise-grade, governed infrastructure chosen for lineage, security and auditability rather than for feature lists. Delivery is cookieless and secure, agreements are authenticated the moment they are signed, and payments run on rails that let us pay creators directly and reconcile line by line. It scales with the work without changing how the work is governed.
Provenance and measurement
Around the core sit partners for identity and provenance, so that what is authentic can be proven and an impersonation can be shown to be one, and partners for privacy-preserving measurement, so that results are modelled, tested and triangulated rather than asserted by a single dashboard.
Agencies and holding companies
We plug our creator representation, rights and platform capabilities into campaigns that agency and holding-company partners lead, working inside their process and reporting against their brief.
What we ask of every partner.
Consistent and non-negotiable. Partners who meet this standard make the ecosystem stronger. Those who cannot are not ones we build on.
Consent-governed data
What we use, someone chose to give and can take back. Withdrawal stops the use, in the system and not only on paper.
Auditable records
What happened can be reconstructed and defended: who approved what, what was disclosed, what was licensed, and what was paid.
Honest measurement
Results are triangulated rather than claimed by whoever benefits from the number. No single source is treated as truth.
What a partnership with Theodyx includes
Representation
Careers managed with the person, not the inventory.
Brand partnerships
Matches made on audience fit, checked by people.
Rights & licensing
Usage cleared before anything ships.
Campaign management
Brief to delivery, run by one team.
Audience intelligence
Consent-governed insight, not scraped data.
Categories
The categories we work across.
The compliance posture is adjusted to the category rather than one template applied to all of them.
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Partnerships run on umbraOS.
Our creator-data operating platform keeps agreements, payments, and performance in one authenticated place for campaigns we run together.
Authenticated agreements — every deliverable tied to a signed, current contract
Transparent payouts — see what was paid, when, and against which deliverable
Consent-governed data — audience insight comes only from creators who said yes
Performance intelligence — results reported against the brief, not vanity metrics
One agreement.
Handled.
Every partnership includes the same
working parts, scaled to the campaign.
Partnership lead
A named person owns your relationship end to end.
One contact, not a ticket queue.
Creator matching
We shortlist from the talent we represent based on audience fit, not follower counts. Every match is reviewed by a person.
Contracts & rights
Usage terms, exclusivity, and licensing windows are negotiated and documented before any content ships.
Campaign management
Briefs, timelines, approvals, and delivery are run by our team, so yours stays focused on the work only you can do.
Brand safety review
Content and creator history are reviewed against your standards before anything goes live.
Payments & reconciliation
Theodyx pays every creator directly and hands you one clean, line-item reconciliation.
Performance reporting
Results are reported against the objectives in your brief, built on consent-governed audience data.
Renewal planning
At the end of every campaign we review together what worked, what to change, and whether to extend.
Three ways to work with us.
Campaigns
End-to-end creator campaigns: casting, contracts, production management, delivery, and payout, run by one accountable team. Most partners start here.
Rights & licensing
License creator work for advertising, retail, and product use. Windows, territories, and renewals are cleared and documented, so legal never chases a screenshot.
Intelligence
Audience intelligence through umbraOS: who actually watches, what moves them, and how a campaign performed — sourced only from creators who consented to share it.
