Representation built around you.
Not around a roster.
How we work with clients.
Theodyx works with brands, agencies, studios and institutions that want creator campaigns done properly: matched on fit, cleared before they ship, measured against the brief, and reconciled cleanly. Most clients use more than one way of working with us, and all of them run against the same authenticated record.
A named lead
Every partnership has a named partnership lead who owns the relationship end to end, from the first brief to renewal planning, which is built in rather than treated as an afterthought.
Matched on fit
Creator matching is based on genuine audience overlap rather than follower counts. The platforms' marketplaces widen the search; judgment makes the call.
Cleared before it ships
Contracts and rights are settled before any content is made: media, territory, term, and whether the work can be amplified as paid media. Extensions are priced and documented, never assumed.
Managed stage by stage
We run the campaign stage by stage with each state change recorded, run brand safety review, pay creators directly, and report performance against the brief you actually set.
Paid media, made explicit
Amplification is where creator campaigns most often go wrong on rights and measurement, so it is explicit in how we work. Creator-native paid formats run under the creator's own handle with the disclosure rendered, authorization windows tracked rather than triggered by accident, and every piece of paid amplification contracted, licensed for the specific media and term, measured, and reconciled into one line-item statement.
Compliance built in
Compliance is a reason to choose us, not a cost we pass to you. Endorsement rules now carry civil penalties per violation, disclosure obligations vary by market, AI-content transparency rules are arriving, and universal opt-out signals are legally binding across a growing bloc of US states. We handle material-connection disclosure, AI-content labeling, consent and record-keeping as part of the work, so the campaign is defensible when it is questioned.
Three ways in
Campaigns is the full service: concept, casting, production, amplification, measurement and settlement. Rights and licensing is for organizations that need clean rights, documented provenance and licenses written to match their actual use, whether or not we produced the work. Intelligence is for those who need to understand an audience using consented data and measures we can explain.
Categories
Fashion and beauty, gaming, music, food and beverage, sports, family and parenting, travel, technology, entertainment and finance. The compliance posture is adjusted to the category rather than one template applied to all of them.
Your business, visible in one place
umbraOS puts your working relationship with Theodyx in one authenticated place.
- Agreements you can verify, signed and stored where you can always find them
- Payouts tracked to the line item, from brand payment to your account
- Performance intelligence across every platform you publish on
- Consent controls you set once and can change at any time
Creators across the culture that moves people
What representation includes
Eight commitments, one relationship.
Representation
A dedicated team negotiates in your name: rates, terms, exclusivity, and what you will not do. You approve every deal before it exists.
Brand partnerships
We match you with brands that fit your audience and your standards. When the fit is wrong, we say no so you don't have to.
Rights & licensing
Your work stays yours. We license it deliberately, track where it runs, and end use when the term ends.
Campaign management
Briefs, deliverables, revisions, deadlines. We run the process so your time goes into the work itself.
Payments
Payouts are transparent to the line item.
You see what the brand paid and what reaches you.
Audience intelligence
We show you how your audience actually behaves across platforms, so decisions about content and partners rest on evidence.
Safety & consent
Age gates, anti-impersonation protection, and data used only with permission you can withdraw. Consent is infrastructure here, not a checkbox.
Career planning
We plan in years, not campaigns: what to build next, what to license, and what to keep for yourself.
One relationship, three things you can count on
Deals
Every agreement is negotiated for you and authenticated in umbraOS, so what you signed is always what's on record. Nothing runs without your approval.
Payouts
You see the brand payment, our commission, and what reaches your account, to the line item. You never pay us anything upfront.
Data
Your information is used only with permission you give and can withdraw. We honor Global Privacy Control and keep a cookieless posture across our sites.
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