How data teams turn scattered data into decisions the business can act on with Theodyx
Audience signals scatter across platforms, campaigns, and commerce. Theodyx's audience intelligence practice, running on UmbraOS, brings them into one consent-verified picture your business can act on.
“What shifted in our audience after the spring launch, and which creators drove it?”
Audience intelligence across the sectors where creators move culture.
Less assembling. More answering.
One picture, not twelve exports
UmbraOS holds creator, campaign, and audience data in one ontology, so analysis starts at the question instead of the join.
Consent-verified by design
Every signal is used with permission. Theodyx honors Global Privacy Control and runs a cookieless posture, so your insights stand on defensible ground.
Analysts analyze
Theodyx handles collection, hygiene, and structure. Your team spends its time on interpretation and the decision that follows.
What data teams ask Theodyx
Know which segments moved, and why
“Show how our core segments shifted over the spring campaign and which creator partnerships drove the change.”
Find the week-three dip
“Engagement dropped in week three of this campaign. Show what changed, where, and for whom.”
The monthly report, ready before the meeting
“Build the monthly partnership report: reach, engagement, and conversion by market and by practice.”
Watchlists that flag what matters
“Monitor these five campaigns and flag any audience shift big enough to change a decision.”
Built for the data you already have
How UmbraOS connects →How we think about data
The posture behind the practice, in one sentence.
“Intelligence without consent is surveillance with better charts. We only work with data people have agreed to share, and we think the work is better for it.”
Lisa A. Sikes, President & Director, Theodyx
UmbraOS
The creator-data operating platform: authenticated agreements, transparent payouts, performance intelligence.
Audience intelligence
The practice behind the platform: measurement built for the creator economy.
For marketing teams
How campaign data makes the next launch better.
Our Thinking
Reports and briefings from inside the creator economy.
Keep going
Three places data teams usually look next.
Make the data decide something
If the dashboards are full and the decisions are still slow, that is the problem we work on. Tell us what you're trying to answer.