Creator marketing sized to your business
You don't need a media department to work with creators. Theodyx runs the same six practices we run for large brands, scoped to your budget, your customers, and one clear goal.
New in Our Thinking — reports and briefings on how creator media actually works. Read the latest →
The same standard at every size
“Small businesses get the same team, the same contracts, and the same transparency as our largest partners. The only thing we scale down is the budget.”
Lisa A. Sikes, President, Theodyx
What working with Theodyx looks like
Most small businesses have tried a boosted post or a one-off influencer deal. This is different: a managed program with a partner who is accountable for the result.
One partner, six practices
Representation, brand partnerships, rights, campaign management, payments, and audience intelligence in one place. No juggling an agency, a lawyer, and a spreadsheet.
Creators matched to your customers
We match on audience fit, not follower counts. The right creator for a neighborhood business is rarely the biggest one.
Clear terms before you commit
Every agreement is authenticated in UmbraOS, and payouts are transparent. You see what everything costs up front.
Learn how creator media works before you spend a dollar
Our publications hub carries 30+ reports, briefings, and news pieces on creators, platforms, and audiences. Start there, then bring us your questions.
Built on trust you can verify
Our commitments are written down and published, not implied.
Privacy first
We run a cookieless posture and honor Global Privacy Control. Your customers' data is never the product.
Agreements that hold
Contracts are authenticated in UmbraOS, so terms, deliverables, and usage rights live in one place instead of an email thread.
Everything on the record
Eight public policies, from privacy to accessibility to scouting safety, published in full.
Start here
Where a first program usually starts
Start smaller than you think
One creator and one clear goal is a real campaign. We will help you scope it.