Practice
Campaign management
The operational side of a campaign: schedules, approvals, deliverables and payments, tracked stage by stage.
Overview
Most campaigns fail on operations rather than on ideas. We run the pipeline: briefing, contracting, production, approval, publication, reporting and payment, each stage with an owner and a date.
Everything sits on one system, so a brand and a creator are looking at the same status. When something slips, it is visible early rather than at invoicing.
How we work
- Each stage has an owner, a date and a definition of done.
- Approvals are recorded with who approved and when.
- Deliverables are checked against the contract before sign-off.
- Payment follows delivery without a separate chase.
Our thinking
