Practice
Media campaigns
Campaigns planned across channels and run to a schedule, with one brief, one record and one set of results.
Overview
A campaign usually spans several channels and several creators. We plan it as one piece of work: objective, audience, channel mix, schedule and budget, all in a single brief.
During the run, we keep the calendar, the approvals and the spend in one place. Afterwards we report what happened, including the parts that did not work.
How we work
- One brief, agreed before anything is booked.
- A schedule everyone can see and plan against.
- Spend and deliverables tracked in the same record.
- Honest reporting at the end, weak results included.
Our thinking
