Practice
Advertising
Advertising built with creators: concepts, production and cleared usage across the channels a brand actually buys.
Overview
We make advertising that uses creators properly, rather than treating them as stock footage. Concept, casting and production run together so the work suits the person appearing in it.
Rights are cleared for the media being bought, term and territory included. If a campaign is extended, the extension is priced and documented instead of quietly assumed.
How we work
- Concept and casting are developed side by side.
- Media plan and usage terms are matched before the shoot.
- Talent, music and location clearances are documented.
- Extensions are renegotiated, never assumed.
Our thinking
