Practice
Audience intelligence
Understanding who an audience really is, using consented data and measures we can explain.
Overview
We analyse audience and performance data to answer practical questions: who is watching, what is working, and whether a creator fits a brief. The inputs are consented and the methods are explainable.
We compare a creator to their own history rather than to an industry average, and we say when a number is an estimate. No inferred sensitive categories, no data bought from places we cannot vouch for.
How we work
- Only data the creator has agreed to share is used.
- Comparisons are against a creator's own baseline.
- Estimates are labelled as estimates.
- Every figure can be traced to its source.
Our thinking
