Practice
Brand partnerships
Matching brands with creators who fit, then building partnerships with terms both sides can live with.
Overview
A partnership works when the fit is real and the terms are clear. We build both. Brands get creators chosen on evidence rather than on who is loudest this month; creators get work that suits them.
Scope, deliverables, usage and payment are set before production starts. Approvals run through one place. When a partnership renews, the history is there to renew from.
How we work
- We define the audience and the outcome first.
- Shortlists come with reasoning, not just numbers.
- Scope, usage and rates are agreed in writing up front.
- One record holds the brief, the approvals and the results.
Our thinking
