Industry
Consumer and lifestyle
Everyday brands that need creators who genuinely use the product and can say so credibly.
Overview
Consumer and lifestyle work lives or dies on credibility. We look for creators with a real connection to the category, then build programmes that can run for more than one cycle.
Disclosure is treated as part of the creative. Gifting, affiliate arrangements and paid posts are each labelled for what they are, which protects the creator and the brand.
How we work
- Fit is judged on genuine use, not category adjacency.
- Gifting, affiliate and paid work are disclosed distinctly.
- Programmes are built to renew, not to burn out.
- Results are reported against the original objective.
Our thinking
