Retail

Retail creator work is tied to reality that other categories can ignore: seasons, stock, store openings and the specific channels that drive footfall and sales. A campaign that peaks when the product is out of stock, or that runs after the season has turned, is wasted regardless of how good the content is. We build retail work to the retail calendar, with creator content timed to stock and season and pointed at the channels that actually convert.

The channels increasingly are commerce platforms themselves. TikTok Shop's US gross merchandise value grew 68% year over year to $15.1 billion in 2025, retail media networks are capturing a growing share of ad budgets, and Amazon's Creator Connections pays creators performance commissions on qualifying sales. Creator content now sits directly on top of the transaction rather than adjacent to it. We build retail campaigns that connect creator credibility to the point of sale, with the amplification licensed and the performance measured against what was actually sold.

• Schedules follow the trading calendar, not the other way round.
• Multi-surface usage is licensed up front where it is wanted.
• Local and store-level activity is briefed consistently.
• Performance is read against the trading period, not in isolation.

The forward view is that retail measurement will consolidate around incrementality and modeling rather than platform-reported sales, because every platform overclaims and retailers need to know what genuinely drove incremental revenue. We design retail work to be measured that way, tied to real commercial outcomes across seasons and channels, so that the brand can see not just what a campaign reached but what it actually moved.