Industry
Government
Public information campaigns that reach people where they already are, with accessibility and records built in.
Overview
Public bodies need to reach audiences that traditional channels miss. Creators can do that, provided the message stays accurate and the process stays accountable.
We work to procurement and transparency requirements: documented selection, documented spend, documented content. Accessibility is treated as a requirement, not an enhancement.
How we work
- Selection, spend and approvals are documented for the record.
- Paid public-information content is labelled clearly.
- Captions, transcripts and plain language are standard.
- Reach is reported against the audiences actually targeted.
Our thinking
