Industry
Education
Work with schools, universities and learning platforms, with particular care where young audiences are involved.
Overview
Education campaigns often reach young people, which changes the rules. We apply stricter standards on consent, data and targeting for this work, and we decline briefs that depend on pressuring students.
Typical work covers recruitment and awareness campaigns, alumni and faculty storytelling, and creator programmes for learning platforms.
How we work
- Stricter consent rules apply wherever minors are involved.
- No behavioural targeting of young audiences.
- Student and staff stories are told with explicit permission.
- Outcomes are described honestly, without guarantees.
Our thinking
