Fashion and beauty

Fashion and beauty run on image, which makes image rights the discipline that decides whether campaign, editorial and ambassador work is an asset or a liability. A shoot produces material that will be used across print, social, paid media and often for years, and each of those uses needs its own clearance. The recurring failure in the category is treating one shoot as unlimited license. We handle image rights properly: licenses written to match the actual use, provenance kept, and reuse treated as a decision made with the rights in view.

The category is also where AI likeness questions are most acute. A model's or ambassador's face is precisely the thing that can now be synthetically reproduced, and the value of a fashion or beauty relationship depends on controlling that. We write AI and likeness terms into agreements, drawing on the direction set by laws like the ELVIS Act and the proposed NO FAKES Act, so that a brand knows what it can do and a talent knows their face will not be regenerated beyond what they agreed.

• Likeness and retouching terms are agreed in writing.
• Category exclusivity is defined precisely and priced.
• Seasonal reuse is licensed, not assumed.
• Product claims stay inside what can be substantiated.

On the paid side, beauty and fashion are heavy users of creator amplification, and Content Credentials are becoming valuable here as a way to prove an image is authentic and licensed in a market flooded with synthetic imagery. We build the campaign, editorial and ambassador work to be amplifiable and verifiable, with the rights and provenance documented so the brand's most valuable images stay defensible.